Samenvatting

“[Weiss is] one of the most highly respected independent consultants in the country.”
—New York Post

If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

Alan Weiss is the bestselling author of Million Dollar Consulting. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of professional speakers in the world.

Specificaties

ISBN13:9780071826341

Taal:Engels

Bindwijze:paperback

Uitgever:McGraw-Hill Education

Hoofdrubriek:Reclame en verkoop, Marketing

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Inhoudsopgave

PROLOGUE xi INTRODUCTION xiii PART I THE FIRST 30 DAYS 1 Departing and Starting 3 Maintaining Bridges 3 Consolidating Contacts 7 Building the Bank 10 Finding a Home 13 Gathering Support 17 2 Setting Up Shop 21 Legal Beagles 21 Equipment and Supplies 24 Local Finances and Design 28 Scheduling Your Time 31 Accepting (and Ignoring) Advice 35 3 Welcome to the Marketing Business 39 Creating Brands 39 Finding Your Value Proposition 43 Moving from Avocation to Occupation 46 Identifying Your Sweet Spot 49 Blowing Your Own Horn 52 Million Dollar Consulting® Market Gravity 56 Summary of The First 30 Days 59 Part I Review 61 PART II THE SECOND 30 DAYS 4 Close Encounters of the Client Kind 73 Finding that Elusive and Important Number One 73 Marketing for Free 76 Creating Pipelines 80 Creating and Qualifying Leads 82 The Million Dollar Consulting® Qualifying SystemTemplate 83 Getting Paid 86 5 Creating Your Digital Empire 91 The Internet Upsides and Downsides 91 How to Create and Exploit a Great Blog 94 The Truth about Social Media 97 The Real Estate of Your Website 100 When High Touch Trumps High Tech 104 6 Pursuing the Ideal Prospect 109 The Market Value Bell Curve 109 Streams You Enter and Streams You Create 112 Delivering While Marketing, Marketing WhileDelivering 115 Why Any Partnership Will Work Against You 119 Wholesale and Retail 122 Part II Review 125 PART III THE THIRD 30 DAYS 7 Diversifying Your Approaches 143 The Million Dollar Consulting® Accelerant Curve 143 Taking the Role of Expert, Not Consultant 146 Building Your Name as a Brand (Yes, Already) 149 Broadcasting the Array of Your Services 152 Going Viral 156 8 Creating Passive Income 159 Web-Based Products and Services 159 Subscription Services 162 Hard-Copy Value in a Digital World 166 Remote Coaching 169 9 Close to Home: Life Balance 173 Drawing People to You 173 Maximizing Vacations 176 Utilizing Your Support Structure 180 Investing Wisely 183 Procuring Ongoing Help 186 Part III Review 191 EPILOGUE: BEYOND THE FIRST 90 DAYS 10 The Vital Need to Build and Nurture Self-Esteem 205 Self-Talk 205 Support Groups Outside the Home 208 Building Efficacy 212 The Success Loop 215 Avoiding the Roller Coaster but Keeping the Thrill 218 APPENDIX 223 ACKNOWLEDGMENTS 237 INDEX 239