Motoring the Future

VW and Toyota Vying for Pole Position

Gebonden Engels 2011 9780230299559
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Specificaties

ISBN13:9780230299559
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Foreword Authors List of Diagrams List of Abbreviations The Car Industry Today Volkswagen The Global Duel Toyota The Race for Pole Position Epilogue Appendix Reading List Terminology

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        Motoring the Future