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Business Intelligence and Modelling

Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

Gebonden Engels 2021 9783030570644
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

Specificaties

ISBN13:9783030570644
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing

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Inhoudsopgave

Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors.- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites.- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content.- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website.- Chapter 5. Accelerated Mobile Pages: A Comparative Study.- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges.- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks.- Chapter 8. Prominence and Search Regret in Duopoly.- Chapter 9. Search Regret and Social Networks.- Chapter 10. Applying elements of smart educational environments in business decision support centers.- Chapter 11. Applying elements of smart educational environments in business decision support centers.- Chapter 12. Financial business ecosystems – the case of real estate management.- Chapter 13. Business Ecosystems for Organizational Excellence.

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        Business Intelligence and Modelling