Revenue Management in Manufacturing

Name: Revenue Management in Manufacturing
Author: Danilo Zatta

State of the Art, Application and Profit Impact in the Process Industry

Gebonden Engels 2016 9783319302393

156,99

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Samenvatting

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

Specificaties

ISBN13:9783319302393

Taal:Engels

Bindwijze:gebonden

Uitgever:Springer International Publishing

Hoofdrubriek:Strategisch management, Financieel management

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Inhoudsopgave

Introduction.- Concepts and Application.- State of the Art and Perspectives of Revenue Management in the Process Industry.- Implementation of Revenue Management in the Process Industry in North America and Europe.- Use and Profit Impact of Revenue Management in the Process Industry.- Conclusions.- References.- Appendix A: Questionnaires.- Appendix B: Correlation Matrixes.- Appendix C: State of the Art and Implementation of Revenue Management in Germany.