On Good Management
The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
Gebonden Engels 2013 2013e druk 9783658028770Samenvatting
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why – and how – must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
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- non-profit
- ondernemen
- organisatiekunde
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- personeelsmanagement
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- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan