Susanne van der Velden is systeemdenker en -doener met een passie voor duurzame productiviteit. Ze helpt organisaties floreren in complexe en veranderende omgevingen door hun leervermogen te versterken. Vanuit de balans tussen mens, technologie en proces ontwikkelt zij systeemconfiguraties die werken en organisaties wendbaar en toekomstgericht maken.
Meer over de auteurs-Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development.
-Shows how early, bold decisions shaped long-term succes.
-With full colour photo insert pages.
WHY?
-A wonderfully told narrative. Scientifically grounded and closely.
-Forty years backstage: how choices were made and carried through.
-Clear analysis and brief reflection questions for your own context.
WHAT?
-Each chapter uses a tailored strategy and innovation lens to clarify what changed and why.
-With crisp mini-cases and direct quotes - people, choices and consequences in view.
-"Pause & Reflect" interludes after each chapter.
WHO?
-For everyone fascinated by the remarkable growth story of a tech company.
-Leaders in knowledge-intensive industries.
-Entrepreneurs and scale-ups.
-Students, educators, and policymakers.
"Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened."
- Gjalt Smit, 1st CEO ASML
