Start-Up or Start-App
Why Breakthrough Start-Ups often fail
Paperback Engels 2020 1e druk 9789090326221Samenvatting
This book gives a view on start-up entrepreneurship as seen through the eyes of the entrepreneur. Henk Zeegers reveals the pitfalls which start-ups encounter, comments on the support from ecosystems and governments, explains the relevance of hospitality and heritage, and provides hands-on advice and models for surviving the valley of death and becoming a successful scale-up. Regarding governments who cut back on innovation during economic downturns, he takes and substantiates the position that, on the contrary, additional investment should be available for innovation during slumps.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan

