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This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research. Meer
This interdisciplinary 4-volume major work brings together the most significant papers from the body of literature on corporate sustainability, drawing from a wide range of research journals. Meer
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. Meer
With a unique focus on theory, this introduction to business ethics provides students with all the tools they need to make ethical decisions in practical business contexts. Meer
religious values at the office door. Apartheid was an evil, and business had great power in South Africa. Where there is power, there is also responsibil ity. Meer
Government interference in free enterprise is growing. Should they intercede in business ethics and corporate responsibility; and if so, to what extent? Meer
Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods presents the concepts and details of applications of MADM methods. Meer
The scale and complexity of research and practices of open innovation mandate a correspondingly sophisticated form of decision making. Strategic Planning Decisions brings together a number of tools that ease the decision process in technology companies, providing both conceptual frameworks and practical applications. Meer
Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods presents the concepts and details of applications of MADM methods. Meer
*A steady-selling "practice basics," thoroughly revised; 40% new material includes a new chapter on insurance, plus sections on developing an electronic communications policy, digital marketing ethics, telemental health, when to use paper versus electronic records, and more. Meer
"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to ‘do this, avoid that.’" —From the Foreword by Joe LaCugna, Ph. Meer
Discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Meer
With the influence of operations research and management science, business and administration methods have made significant strides in advancing the effective application methods for decision-making processes. Meer
A versatile notebook with a thoughtful, luxe design. With smooth, cream-colored paper and special features including a ribbon marker, elastic-band closure, and interior pocket, this notebook is a perfect companion for any writing adventure, big or small. Meer
Increasingly, environmental decision making is like playing a multidimensional game of chess. With interactions between the atmosphere, the litho-hydrosphere, and the biosphere, the game is at once a measure of complexity, uncertainty, interdisciplinary acuity, social-environmental sustainability, and social justice for all generations. Meer
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. Meer
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