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Kirk Plangger

Thriving in a New World Economy

paperbackEngels9783319369570 23-8-2016

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. Meer

120,99

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

paperbackEngels9783319373621 23-8-2016

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Meer

240,99

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Digital Transformation in Journalism and News Media

paperbackEngels9783319802169 17-7-2018

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. Meer

216,99

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Social Networks and the Economics of Sports

paperbackEngels9783319376141 10-9-2016

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Racheal Louis Vincent

Marketing Case Studies in Emerging Markets

gebondenEngels9783031516887 2-4-2024

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. Meer

72,99

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Jan Y. Yang

The Pricing Compass

paperbackEngels9783031520624 28-2-2025

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. Meer

49,79

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Pierre Mora

Wine Positioning

paperbackEngels9783319796345 28-3-2019

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

69,39

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Marketing Renewable Energy

gebondenEngels9783319464268 28-6-2017

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Meer

96,99

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Kacy Kyungok Kim

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

paperbackEngels9783319799872 24-4-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. Meer

240,99

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Excel 2019 for Marketing Statistics

paperbackEngels9783030627805 24-2-2021

This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. Meer

96,99

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Arto Lindblom

Sensory Marketing in Retail

paperbackEngels9783031475146 15-12-2023

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Meer

61,99

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Michael J. Scherm

Scrum for Sales

gebondenEngels9783030829773 31-10-2021

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. Meer

90,99

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Omni-personal Luxury

gebondenEngels9783030857684 3-12-2021

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Meer

55,89

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The Future of Consumption

gebondenEngels9783031332456 5-10-2023

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. Meer

61,99

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Reinventing Fashion Retailing

gebondenEngels9783031111846 2-1-2023

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Meer

55,89

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Peter Møgelvang-Hansen

Misleading Marketing Communication

gebondenEngels9783031112058 11-10-2022

Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues. Meer

55,89

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Encyclopedia of Tourism

paperbackEngels9783319013855 26-6-2016

This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope. Meer

1.079,80

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Data Analysis, Machine Learning and Knowledge Discovery

paperbackEngels9783319015941 9-12-2013

Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. Meer

120,99

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New Technologies in Luxury Consumption

gebondenEngels9783031260810 13-5-2023

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Meer

49,79

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Research on Islamic Business Concepts

paperbackEngels9783031186653 3-1-2024

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Meer

240,99

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