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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781461358688 12-12-2011
With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781461371045 17-10-2012
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781446256145 6-3-2023
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.  Meer
220,27
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781461354154 30-10-2012
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781461356455 12-10-2012
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781461429722 25-10-2013
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781350327894 6-3-2025
65,53
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349699001 5-9-2018
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403916600 16-12-2003
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781405150583 9-2-2007
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.  Meer
261,16
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781441916396 24-11-2009
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
232,20
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412917971 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.  Meer
236,68
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412917988 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.  Meer
171,04
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
232,20
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
87,51
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,83
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
224,74
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
746,81
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781439851500 15-3-2011
This cutting-edge reference represents a new phase in the talkRA project—an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers.  Meer
168,98
Verwachte levertijd ongeveer 11 werkdagen

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