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gebondenEngels9783319452029 22-2-2017
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenDuits9783409299718 29-4-2004
In mehr als 4.200 Stichwörtern bietet Ihnen das Gabler Lexikon Marketing einen breiten Überblick über den State-of-the-Art des gesamten Marketing. Sie erhalten umfassende und praxisgerechte Informationen darüber, wie mit Marketingkonzepten erfolgreiche Maßnahmen geplant werden, wie Prozesse und Strukturen im Marketing optimal zu steuern sind, wie sich die marketingpolitischen Instrumente sinnvoll einsetzen lassen und vieles mehr.  Meer
180,42
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paperbackEngels9783319813615 30-5-2018
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.  Meer
72,99
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paperbackEngels9783319856995 1-8-2018
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.  Meer
71,39
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paperbackEngels9783319864747 12-5-2018
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.  Meer
71,39
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paperbackDuits9783531032214 1-1-1987
62,67
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paperbackEngels9783319868097 14-8-2018
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale.  Meer
113,63
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gebondenEngels9783030004361 8-7-2019
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management.  Meer
184,03
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paperbackEngels9783030062804 2-2-2019
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030790318 29-8-2021
This book provides empirical evidence and statistical analyses to uncover answers to some of the most debated questions in the NBA. The sports world lives and breathes off of debates on who deserves an MVP award, and which athletes should be considered all-stars.  Meer
84,99
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paperbackEngels9783030488123 14-7-2021
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.  Meer
155,87
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gebondenEngels9783030298678 21-11-2019
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.  Meer
90,99
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gebondenEngels9783030391645 16-6-2020
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers.  Meer
276,99
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gebondenEngels9783030395186 11-6-2020
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor.  Meer
71,39
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gebondenEngels9783031111846 2-1-2023
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation.  Meer
57,31
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paperbackDuits9783031431371 25-11-2023
Dieses Buch bietet unverzichtbares Know-how zu Theorie und Praxis des Vertriebs, dem wichtigsten Umsatz- und Werttreiber eines jeden Unternehmens. Im Vertrieb als „Frontlinie“ werden wichtige Geschäftserfolge vorbereitet und umgesetzt.  Meer
43,61
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paperbackEngels9783031475146 15-12-2023
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices.  Meer
64,35
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gebondenEngels9783031516887 2-4-2024
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences.  Meer
72,99
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gebondenEngels9783319124230 8-12-2014
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
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paperbackEngels9783319369570 23-8-2016
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy.  Meer
120,99
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