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You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? Meer
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. Meer
Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Meer
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. Meer
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Meer
Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Meer
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer
This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer
HOW TO SELL TO AN IDIOT
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime. Meer
A father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer
How Service Orientation Will Change Your Business
"The real value of this book is that it makes SOA and Web services, which are critical and business–transforming, crystal–clear to the layman, both business and IT leaders. Meer
With more than 60,000 copies sold, this amazing manual has become a classic in its field––and rightfully so. Nowhere else will you find––in one book––so much valuable information on achieving success in the mail order business. Meer
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. Meer
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer
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