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paperbackEngels9781349038091 1-1-1979
127,62
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781138121294 21-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
62,90
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781349471027 24-1-2016
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,42
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471034 1-1-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
33,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349477340 1-1-2015
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349352371 27-8-2016
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.  Meer
71,34
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349352432 27-8-2016
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349354849 1-1-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349957989 28-4-2018
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.  Meer
141,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349957996 29-6-2018
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars.  Meer
169,83
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349360628 23-10-2008
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349363728 8-11-2015
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292294995 31-8-2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349299997 27-2-2009
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349301188 14-11-2008
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349302208 6-10-2008
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349020386 1-1-1974
64,30
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781032338392 13-6-2022
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.  Meer
27,72
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781036501846 10-10-2024
39,71
Verwachte levertijd ongeveer 16 werkdagen

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