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PaperbackEngels9781032443300 26-8-2024
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally.  Meer
38,47
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781036515744 10-10-2024
56,32
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781118502259 21-6-2013
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness.  The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118556849 4-11-2016
Strategic Social Media is the first textbook to go beyond the marketing plans and how–to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.  Meer
54,91
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119308065 15-11-2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.  Meer
32,82
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118875353 20-6-2014
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer.  Meer
30,06
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118921449 10-7-2015
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic.  Meer
79,82
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118065938 3-2-2012
Tried–and–true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business?  Meer
32,82
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118345566 16-11-2012
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering.  Meer
35,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137501196 21-10-2016
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119790112 25-2-2021
28,68
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138118836 18-4-2018
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
296,53
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781032206882 22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.  Meer
56,46
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781032007687 8-10-2024
This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.  Meer
30,97
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781108841375 21-7-2022
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access.  Meer
123,54
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137279569 4-9-2014
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.  Meer
43,20
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137279866 20-1-2015
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.  Meer
33,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137278517 1-8-2013
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.  Meer
43,20
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137278630 15-11-2013
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person.  Meer
29,14
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137522696 13-9-2015
Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen

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