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paperbackEngels9781484228500 21-6-2017
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies.  Meer
36,16
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781484228531 22-6-2017
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  Meer
36,16
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781484251454 31-8-2019
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins.  Meer
57,27
Verwachte levertijd ongeveer 9 werkdagen
31,35
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781468415254 29-3-2012
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781461429722 25-10-2013
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape.  Meer
122,99
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gebondenEngels9781461451242 27-11-2012
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781461284246 28-9-2011
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
87,96
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,97
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781441916396 24-11-2009
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781442244078 5-11-2015
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.  Meer
169,67
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781446274910 10-12-2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.  Meer
1.282,89
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gebondenEngels9781461485933 17-10-2013
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781461420644 8-12-2011
The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781461493341 6-12-2013
Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information.  Meer
122,99
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116,91
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781461415534 9-12-2011
“Great retailers are great at service.  No exceptions.  This book offers a wealth of insight into delivering excellent retail service.”    ---Leonard L.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781473627550 10-3-2016
16,21
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781466681880 28-2-2015
Brings together cases and chapters that examine both the practical and theoretical components of creating an online social community for nonprofit organisations.  Meer
225,89
Verwachte levertijd ongeveer 8 werkdagen

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