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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Meer
"If You′re Not Out Selling, You′re Being Outsold is more than a ′how–to–sell′ book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Meer
What It Takes to be a Leader in Hospitality Sales–Principles and Techniques for Success What′s the key to success in today′s competitive hospitality industry? Meer
Now more than ever, it′s critical for mental health professionals to find new ways to succeed in today′s competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step–by–step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. Meer
This book explores the increasingly important topic of brand building within the one–to–one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Meer
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Meer
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Meer
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products. Meer
QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style multimedia and wireless networks (3G) means that network managers who might previously have dealt with one or the other, must now manage and provide service guarantees for the both. Meer
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. Meer
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Meer
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In–depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Meer
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer
With more than 60,000 copies sold, this amazing manual has become a classic in its field––and rightfully so. Nowhere else will you find––in one book––so much valuable information on achieving success in the mail order business. Meer
Discover the best techniques to maximize your sales
Here is a proven, detailed selling system that gives you the tools you need to improve your sales results. Meer
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Meer
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979. Meer
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