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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9783319717142 12-4-2018
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783409116664 27-9-2001
Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenentscheidungen, Markenforschung und Markenkontexten dem Leser eine solide Basis, die das Verständnis komplexer Markenstrategien und aktueller Markenforschung erlaubt.  Meer
57,06
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gebondenDuits9783409118972 28-3-2002
"Kundenmanagement im Multi-Channel-Vertrieb" liefert Strategien und Werkzeuge für die konsequente Kundenorientierung über differenzierte Vertriebskanäle hinweg: von Vertriebs-Scorecard und 1:1-Marketing über Category Management und Efficient Consumer Response bis hin zu Loyalitätsprogrammen und Beschwerdemanagement.  Meer
62,67
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gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
212,04
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319498485 10-10-2017
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319015941 9-12-2013
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319327525 2-8-2016
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.  Meer
102,99
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gebondenEngels9783319510064 8-5-2017
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions.  Meer
156,99
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paperbackEngels9783319381404 23-8-2016
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs.  Meer
60,99
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paperbackEngels9783319386942 17-10-2016
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace.  Meer
120,99
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paperbackEngels9783319201818 12-6-2015
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics.  Meer
120,99
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paperbackEngels9783319385563 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
120,99
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paperbackEngels9783319385778 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
180,99
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gebondenEngels9783031069277 12-8-2022
​This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia.  Meer
212,04
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paperbackEngels9783030537395 15-11-2020
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.  This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry.  Meer
85,41
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gebondenEngels9783031072024 2-7-2022
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.  Meer
50,23
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gebondenEngels9783030298678 21-11-2019
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.  Meer
90,99
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paperbackEngels9783030092382 1-2-2019
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption.  Meer
197,97
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paperbackEngels9783030093358 25-12-2018
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.  Meer
141,69
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