Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Corporate Responsibility

gebondenEngels9781137450715 5-11-2015

The decision to engage in corporate social action (CSA), and the debates regarding its costs, benefits and implications to corporate performance represent a demanding issue for scholars and managers. Meer

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R. Magalhães

Organization Design and Engineering

gebondenEngels9781137351562 10-12-2014

The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above. Meer

122,99

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Cehrs

SPIKE Your Brand ROI – How to Maximize Reputation and Get Results

gebondenEngels9781118976661 3-4-2015

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re–tweet is supposed to be a win. Meer

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S. Taylor

Agent-based Modeling and Simulation

gebondenEngels9781137453624 29-8-2014

Operational Research (OR) deals with the use of advanced analytical methods to support better decision-making. It is multidisciplinary with strong links to management science, decision science, computer science and many application areas such as engineering, manufacturing, commerce and healthcare. Meer

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A. Coskun Samli

Empowering the Market Economy through Innovation and Entrepreneurship

gebondenEngels9781137564214 27-4-2016

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. Meer

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Richard J. Arend

Wicked Entrepreneurship: Defining the Basics of Entreponerology

gebondenEngels9781137503312 2-6-2015

This book explores 'wicked entrepreneurship', or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon. Meer

61,99

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László Zsolnai

Post-Materialist Business

gebondenEngels9781137525963 15-10-2015

Post-Materialist Business presents a spiritual-based approach to business and management. It uses pluralistic view of spirituality and provides a number of inspiring cases of alternative organizations which go beyond the materialistic mindset of business and serve the common good of society, nature, and future generations. Meer

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J. Kerr

The Executive Checklist

gebondenEngels9781137337436 21-1-2014

A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design. Meer

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R. Bews

Workshift

gebondenEngels9781137337467 16-12-2013

Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. Meer

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Humanistic Marketing

gebondenEngels9781137353283 19-11-2013

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. Meer

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Behavioral Operational Research

gebondenEngels9781137535498 8-7-2016

Behavioral research is making a significant impact on many academic disciplines. Its status as the source of some of the most profound research in the social sciences is unparalleled. Meer

244,99

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Ben Emmens

Conscious Collaboration

gebondenEngels9781137538031 17-11-2016

When collaboration works, the results can be breath-taking! But it doesn’t always deliver on its potential. Collaboration has been defined as "an unnatural act practiced by non-consenting adults". Meer

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M. Roll

Asian Brand Strategy (Revised and Updated)

gebondenEngels9781137359162 7-7-2015

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Meer

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Making Innovation Last: Volume 1

gebondenEngels9781137560964 2-11-2015

Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like. Meer

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Mark Graham Brown

Get It, Set It, Move It, Prove It

GebondenEngels9781138438408 10-8-2018

Selected As One of "The Year's Best Reference and Reading Material", Industrial Engineer Magazine, December 2004 If you seek to produce measurable results in your organization, this book is for you. Meer

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Independent Luxury

gebondenEngels9781137481443 30-7-2015

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. Meer

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Human Capital in the Indian IT / BPO Industry

gebondenEngels9781137481504 27-5-2015

Human Capital in the Indian IT / BPO Industry analyses human capital management in the Indian information technology (IT) and business process outsourcing (BPO) industry, which has created a new paradigm for organising global talent engaged in designing and delivering IT and BPO services. Meer

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Daring to Compete

gebondenEngels9781119546764 5-4-2019

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The Business Growth Benefits of Higher Education

gebondenEngels9781137320698 7-5-2014

This book tackles the role of universities in driving economic growth. Their role as providers of talent, technology and new ideas is considered in the light of the 2008 Global Financial Crisis. Meer

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Managing Change

gebondenEngels9781137518156 12-10-2015

Managing Change is about implementing health care reforms, policies and programs into everyday practices. The book explores organizational change in health care as influenced by contemporary policy and management concepts, and presents and applies theoretical perspectives. Meer

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