Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Competitive Strategies for Small and Medium Enterprises

gebondenEngels9783319273013 2-3-2016

This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. Meer

120,99

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Mehmet Huseyin Bilgin

Empirical Studies on Economics of Innovation, Public Economics and Management

paperbackEngels9783319843322 20-7-2018

This volume presents selected papers from the 18th Eurasia Business and Economics Society (EBES) Conference, with major emphasis placed on highlighting the latest research developments in the economics of innovation, public economics, and management. Meer

180,99

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Cloud Computing and ROI

paperbackEngels9783319384375 10-9-2016

This book develops an IT strategy for cloud computing that helps businesses evaluate their readiness for cloud services and calculate the ROI. The framework provided helps reduce risks involved in transitioning from traditional “on site” IT strategy to virtual “cloud computing. Meer

90,99

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Pau Garcia-Milà

Strategy is Digital

gebondenEngels9783319311319 9-6-2016

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. Meer

96,99

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BPM - Driving Innovation in a Digital World

paperbackEngels9783319385303 12-10-2016

This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. Meer

60,99

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Venkatakrishna V. Bellur

Marketing Horizons: A 1980's Perspective

paperbackEngels9783319385532 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Dawn R. Deeter-Schmelz

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385716 10-9-2016

120,99

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

paperbackEngels9783319385723 10-9-2016

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

120,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

paperbackEngels9783319385730 10-9-2016

60,99

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Andrea Chiarini

Sustainable Operations Management

paperbackEngels9783319386331 6-10-2016

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs. Meer

120,99

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386744 29-10-2016

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

paperbackEngels9783319386751 29-10-2016

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386768 29-10-2016

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386775 29-10-2016

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386799 29-10-2016

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386805 29-10-2016

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Michał Suchanek

Sustainable Transport Development, Innovation and Technology

paperbackEngels9783319846484 21-7-2018

This proceedings volume presents current research on transport sector development, with particular emphasis on sustainable transport development, innovation and transport enterprise growth and survival. Meer

180,99

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Biomimetic Design Method for Innovation and Sustainability

gebondenEngels9783319339962 7-7-2016

Presenting a novel biomimetic design method for transferring design solutions from nature to technology, this book focuses on structure-function patterns in nature and advanced modeling tools derived from TRIZ, the theory of inventive problem-solving. Meer

156,99

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Dirk Schaefer

Cloud-Based Design and Manufacturing (CBDM)

paperbackEngels9783319344270 3-9-2016

The book introduces the reader to game-changing ways of building and utilizing Internet-based services related to design and manufacture activities through the cloud. Meer

120,99

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