Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Jon M. Hawes

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386805 29-10-2016

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Pravat K. Choudhury

Proceedings of the 1996 Multicultural Marketing Conference

paperbackEngels9783319386911 29-10-2016

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer

180,99

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Peter A. Wuffli

Inclusive Leadership

gebondenEngels9783319235608 6-10-2015

This insightful management book introduces an inspirational new ethics-oriented approach to business and leadership for current and future leaders. It argues that the challenges of today's global era require a new, more holistic and ethical leadership approach than conventional concepts suggest. Meer

72,99

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Leadership Today

paperbackEngels9783319809472 22-4-2018

This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. Meer

102,99

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Pau Garcia-Milà

Strategy is Digital

paperbackEngels9783319809717 30-5-2018

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. Meer

69,39

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The Future of Museums

gebondenEngels9783319939544 11-10-2018

This book explores―at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies―the current and future role of museums for art and society. Meer

240,99

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Dynamics of Long-Life Assets

gebondenEngels9783319454375 22-5-2017

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. Meer

60,99

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The Web at Graduation and Beyond

gebondenEngels9783319601601 5-9-2017

This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Meer

90,99

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Liquid Legal

gebondenEngels9783319458670 11-11-2016

This book compels the legal profession to question its current identity and to aspire to become a strategic partner for corporate executives, clients and stakeholders, transforming legal into a function that creates incremental value. Meer

120,99

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Henk F. Moed

Applied Evaluative Informetrics

gebondenEngels9783319605210 6-11-2017

This book presents an introduction to the field of applied evaluative informetrics, dealing with the use of bibliometric or informetric indicators in research assessment. Meer

60,99

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Josemaria Siota

Linked Innovation

gebondenEngels9783319605456 16-8-2017

Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. Meer

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Emergent Knowledge Strategies

gebondenEngels9783319606569 13-7-2017

This book is intended to spark a discourse on, and contribute to finding a clear consensus in, the debate between conceptualizing a knowledge strategy and planning a knowledge strategy. Meer

144,99

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Annabeth Aagaard

Digital Business Models

gebondenEngels9783319969015 29-1-2019

This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. Meer

197,97

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Stephan Scharfenorth

Erfolgreich im Strukturvertrieb

paperbackDuits9783409034043 29-10-2004

Liebe Leserin, lieber Leser, der Strukturvertrieb hat mir ein Leben ermöglicht, wie ich es vermutlich auf anderen Wegen nie oder erst viel später hätte füh ren können. Meer

73,89

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Kommunikations-Controlling

gebondenDuits9783409034197 28-1-2005

Dies ist das erste Werk, dass prozesshaft aufzeigt, wie und unter welchen Voraussetzungen Kommunikation und Information zuerst in das betriebliche Rechnungwesen überführt und danach die messbaren Leistungen in der G + V bzw. Meer

68,28

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Taco C.R. van Someren

Strategische Innovationen

gebondenDuits9783409034203 13-5-2005

Innovatives Wachstum ist für die Wirtschaft in Europa der Schlüssel zum Überleben. Das neue Innovationskonzept, das dieses Buch vorstellt, befähigt den Leser, neues Wachstum zu schaffen und eine einzigartige Marktposition für sein Unternehmen aufzubauen. Meer

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