Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Tugrul U. Daim

Hierarchical Decision Modeling

paperbackEngels9783319364193 15-10-2016

This volume, developed in honor of Dr. Dundar F. Kocaoglu, aims to demonstrate the applications of the Hierarchical Decision Model (HDM) in different sectors and its capacity in decision analysis. Meer

120,99

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Leroy Robinson, Jr.

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319364933 10-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Advances in Crowdsourcing

paperbackEngels9783319365138 9-10-2016

This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. Meer

60,99

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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319365831 10-9-2016

180,99

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Management of Competitiveness

paperbackEngels9783319365862 29-10-2016

This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

120,99

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Engin Karadağ

Leadership and Organizational Outcomes

paperbackEngels9783319366173 6-10-2016

This book focuses on the effect of leadership on organizational outcomes and summarizes the current research findings in the field. It addresses the need for inclusive and interpretive studies in the field in order to interpret leadership literature and suggest new pathways for further studies. Meer

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Charles H. Noble

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366814 22-10-2016

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366913 22-10-2016

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366944 29-10-2016

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

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Design Thinking Research

paperbackEngels9783319367729 22-10-2016

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany. Meer

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Jeffrey Russell

Becoming a Project Leader

gebondenEngels9783319667232 18-12-2017

This book blends academic rigor and real world experience on the agile and planning schools of project management and the process of becoming a project leader. Meer

41,25

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319132471 30-3-2015

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

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B. J. Dunlap

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319132532 27-1-2015

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer

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Electric Vehicle Systems Architecture and Standardization Needs

gebondenEngels9783319136554 24-3-2015

This edited volume presents research results of the PPP European Green Vehicle Initiative (EGVI), focusing on Electric Vehicle Systems Architecture and Standardization Needs. Meer

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Nicholas Kalaitzandonakes

From Agriscience to Agribusiness

gebondenEngels9783319679570 4-12-2017

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. Meer

216,99

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Andrea Chiarini

Sustainable Operations Management

gebondenEngels9783319140018 21-1-2015

This book presents innovative research on various aspects of sustainability in the field of operations management and illustrates the potential of sustainability thinking and practice to improve operations performance and thereby meet customer needs. Meer

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Responsible Product Innovation

gebondenEngels9783319684505 21-11-2017

This book analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance. Meer

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Family Businesses in Transition Economies

gebondenEngels9783319142081 7-4-2015

This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. Meer

60,99

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The Emergence of EU Defense Research Policy

gebondenEngels9783319688060 29-11-2017

This book explores European security and defense R&D policy, unveiling the strategic, industrial, institutional and ideational sources of the European Commission’s military research initiative. Meer

216,99

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BPM - Driving Innovation in a Digital World

gebondenEngels9783319144290 20-3-2015

This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. Meer

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