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This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. Meer
This edited volume presents research results of the PPP European Green Vehicle Initiative (EGVI), focusing on Electric Vehicle Systems Architecture and Standardization Needs. Meer
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer
This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer
This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution. Meer
This book presents an up-to-date and comprehensive survey of the field of Workplace Spirituality. It uses a structured yet open-ended schema to capture the best of research and practices on the subject. Meer
This book explores leadership and management in social sector organizations, which include, NGOs, non-profits, social enterprises, social businesses, and cross-sector collaborations focusing on advancing human dignity and social justice. Meer
This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. Meer
Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. Meer
This book offers a timely reflection on how the proliferation of advanced wireless communications technologies, particularly cognitive radio (CR) can be enabled by thoroughly-considered policy and appropriate regulation. Meer
Dieses Buch ist ein unverzichtbarer Leitfaden für jeden, der an der Konzeption und Entwicklung von Produkten beteiligt ist. Es beantwortet zwei grundlegende Fragen: Wie können Unternehmen einen Innovationsprozess und ein Umfeld gestalten, das für ein erfolgreiches Produktdesign förderlich ist? Meer
With this open access book, delve into the insights of respected leaders from academia and industry as they unravel the intricacies of sustainability-driven business transformation. Meer
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. Meer
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. Meer
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. Meer
The proceedings volume provides an account of the pandemic-inspired policy changes in leadership, entrepreneurship, and sustainable development. The volume is a collection of papers presented at the 2022 International Leadership Conference hosted by the Prague Institute for Qualification Enhancement (PRIZK), Czech Republic. Meer
This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. Meer
This book offers a comprehensive overview of smartphone security, focusing on various operating systems and their associated challenges. It covers the smartphone industry's evolution, emphasizing security and privacy concerns. Meer
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