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Strategisch management

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paperbackEngels9783319366814 22-10-2016
​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.  Meer
180,99
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paperbackEngels9783319367132 15-10-2016
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders.  Meer
72,99
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gebondenEngels9783319136554 24-3-2015
This edited volume presents research results of the PPP European Green Vehicle Initiative (EGVI), focusing on Electric Vehicle Systems Architecture and Standardization Needs.  Meer
180,99
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paperbackEngels9783319369204 29-10-2016
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.  Meer
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paperbackEngels9783319370323 23-8-2016
This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation.  Meer
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gebondenEngels9783319145709 5-5-2015
This book presents a comprehensive overview of enterprise architecture management with a specific focus on the business aspects. While recent approaches to enterprise architecture management have dealt mainly with aspects of information technology, this book covers all areas of business architecture from business motivation and models to business execution.  Meer
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gebondenEngels9783319621623 20-7-2018
This book presents an up-to-date and comprehensive survey of the field of Workplace Spirituality. It uses a structured yet open-ended schema to capture the best of research and practices on the subject.  Meer
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gebondenEngels9783319470443 2-1-2017
This book explores leadership and management in social sector organizations, which include, NGOs, non-profits, social enterprises, social businesses, and cross-sector collaborations focusing on advancing human dignity and social justice.  Meer
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gebondenEngels9783319310343 7-9-2016
This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills.  Meer
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gebondenEngels9783319039756 20-2-2014
Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business.  Meer
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gebondenEngels9783319040219 21-2-2014
This book offers a timely reflection on how the proliferation of advanced wireless communications technologies, particularly cognitive radio (CR) can be enabled by thoroughly-considered policy and appropriate regulation.  Meer
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gebondenDuits9783031259173 22-2-2024
Dieses Buch ist ein unverzichtbarer Leitfaden für jeden, der an der Konzeption und Entwicklung von Produkten beteiligt ist. Es beantwortet zwei grundlegende Fragen: Wie können Unternehmen einen Innovationsprozess und ein Umfeld gestalten, das für ein erfolgreiches Produktdesign förderlich ist?  Meer
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gebondenEngels9783031422232 18-11-2023
With this open access book, delve into the insights of respected leaders from academia and industry as they unravel the intricacies of sustainability-driven business transformation.  Meer
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gebondenEngels9783319489377 18-5-2017
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk.  Meer
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gebondenEngels9783031267420 29-3-2023
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business.  Meer
55,89
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gebondenEngels9783319643939 20-12-2017
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields.  Meer
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gebondenEngels9783031281303 1-7-2023
The proceedings volume provides an account of the pandemic-inspired policy changes in  leadership, entrepreneurship, and  sustainable development. The volume is a collection of papers presented at the 2022 International Leadership Conference hosted by the Prague Institute for Qualification Enhancement (PRIZK), Czech Republic.  Meer
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paperbackEngels9783319505343 2-1-2017
This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization.  Meer
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gebondenEngels9783031488641 23-1-2024
This book offers a comprehensive overview of smartphone security, focusing on various operating systems and their associated challenges. It covers the smartphone industry's evolution, emphasizing security and privacy concerns.  Meer
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