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Organizations are increasingly recognizing the importance of sustainability and responsibility. They are challenged to develop a holistic approach to value creation that reconciles economic, social, and environmental goals. Meer
Organizations are increasingly recognizing the importance of sustainability and responsibility. They are challenged to develop a holistic approach to value creation that reconciles economic, social, and environmental goals. Meer
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Meer
Information systems research (IS) is an exciting multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Meer
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. Meer
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer
This volume analyses maritime decarbonization from various perspectives. It contains unique approaches and tools in four areas: scenarios, value chains, enablers, and partnerships. Meer
At a time of transformation for many arts and cultural organisations, this book provides a compact, in-depth and practical introduction to effective leadership in arts organisations. Meer
Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. Meer
This book introduces a different approach to thinking about and engaging with strategy in the practice field. The insight-driven, first principles-based approach to strategising and strategic problem-solving developed in this book provides a conceptually rigorous yet pragmatic approach to strategising, and as such the book addresses deficiencies of the current theory-practice gap in the strategy field. Meer
This book presents the latest key research into the performance
and reliability aspects of dependable fault-tolerant systems and features
commentary on the fields studied by Prof. Meer
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. Meer
Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. Meer
This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical assistance in after-sales services. Meer
This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources. Meer
Research in the area of intellectual property (IP) is increasingly relevant to the rapidly growing artificial intelligence (AI) and robotics industries, affecting the legal, business, manufacturing, and healthcare sectors. Meer
Recently, rapid technological advances have been influencing the global business operations strategies at companies of all sizes like never before. At the same time, there has been a shift in business cultures due to the rising prevalence of matrix organizations and innovative thinking. Meer
Environmental challenges such as pollution, climate change, water and natural resources depletion and dwindling bio-diversity are true threats to the survival of our civilization, forcing us to learn how to act now. Meer
This book focus on organizational changes that are taking place in higher education. Universities are currently experiencing a period of change and restructuring into what is known as the European Higher Education Area (EHEA). Meer
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